We have created a couple of different pieces of merchandise including, 2 options of hoodies, a phone case and a backpack! We feel these will be great staple pieces which will appeal to a wide audience. Our target audience is, as stated before, mainly the younger/teen bracket and the majority will typically be female, however, we don't want to block out any male viewers or reduce our audience in any way, shape or form; so the main aim of the merchandise was to make it appealing and wearable by all! I feel like we met this aim very well however, it did mean we had to keep the merch' pretty simple by having grey, white and black colours, with the logo placed in different locations on the different items.
Before the merchandise was created, we had envisioned including a range of different colours/patterns such as pastel colours, but this can massively reduce peoples interest in the items as they aren't seen as wearable colours when you compare them to the more neutral colours. We took into consideration what we, as teenagers wear ourselves, along with a vast amount of other teenagers and what we received from this was that, neutral colours are extremely more popular and seen a lot more frequently on a day to day basis. So, as a result of this, we thought we would keep our merchandise neutral to keep the appeal high.
Below you can see the items we have created and now our next step is to add these onto our websites! We have not yet mastered how to do this, but the research is in process and once it is on and accessible, I will update you on my 'Website' page of my blog and attach a link!
Why does an artist need merchandise?
Effective merchandising has a significant positive impact on sales. Pricing, product display, packaging, and promotional marketing can shoot sales upwards and give the customers a memorable online shopping experience, this can be done through easy access of our website. Customers are more likely to return in the future if they find our website easy to use and well organized.
Free Advertisement: When a fan purchases a t-shirt with your band logo on it, they are essentially paying you to advertise your band for you. When they wear the shirt, anyone they come into contact with throughout the day gets to read your band logo. The same goes for anything else you put your band name on and sell.
Revenue: With music piracy so prevalent, music practically comes for free; so much so that you have to offer fans another way to support you.
Customers are more likely to return to a brand that offers top quality products in a customer-friendly and easy-to-access setting. Offering fresh product arrangements online in appealing displays entices shoppers to return frequently, building long-term loyal customer and fan base relationships.
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