I know what you're thinking... why are you called 'SaltSisters11'?? Well, we thought that it would be better to use the company's name instead of the artists name. We can use posts to update viewers on the artists' progress via her management - because she is an 'upcoming' artist and doesn't yet have the biggest audience, she will gain a higher interest if her management promotes her. Salt Sisters can be promoted as a well known management company who manage multiple artists which are already very well known and because of this, it means they have a bigger following and can boost Savannah's following via the Salt Sisters Instagram and twitter.
Instagram is a simple, fun & creative way to capture, edit & share photos, videos & messages to any audience of your choice. It is very easily accessible via an app on either Android or iPhone and can also be accessed via the internet on a PC. For our Instagram we have used the same username as our twitter to make it easier to remember for viewers and creates a more professional appearance.
(@SaltSisters was already taken on both instagram and twitter which is why we added a number on the end)
The Instagram page will show updates in the form of pictures which for most viewers, can be more interesting than reading a portion of information without any images to help create an image in the viewers head. Updates via Instagram will usually be of the locations of where we have filmed for the music video 'Breathe Me' and will include pictures of the artist herself acting for the video.
Why is social media important?
The advent of social media has transformed the ways in which artists interact with each other, their public and the institutions that govern their careers. Services such as Facebook and Instagram have come to be regarded as essential spaces for emerging artists to share their work. Features on these social media links such as Instagram and the use of hashtags has "enabled collectors to instantly aggregate an artist’s content and also reveal public support for an artist."
With lots of people looking for careers in the music industry and with various contracts just moving around, there are channels created to allow those individuals on the outside to make their entry inside. There are new ways to get people hear your own music without the need to have the biggest recording company in your side. One of these is using social media to establish your music and your presence in the music business.
Social media is highly important to artists, especially to unsigned artists because this is a great tool to dispense their music to larger potential audience. This is something that artist aiming for promotion and exposure owe to the power of internet. With a big pool of potential music audience or consumers, promoting yourself and your music in social media sites is a real boom!
Moreover, there are numerous music social networking groups and organizations offering unsigned artists a chance to go with the flow of trends and competition in the music industry. Using social media and self promotion in this growing DIY music digital age is important especially if all other ways no longer works for unsigned artists.
In such way, you are able to get your music promotion back on track. Using social media and self promotion is proven to be an effective music strategy to brighten up your music career. If your music promotion no longer works, it is about time to tap on the power of social media to get the promotion and exposure that you have been long dreaming of.
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